On Sunday April 17, 2011 Angela Watts (AW Media Group) Christal Jordan ( Enchanted PR) and Tambria Peeples (DreTam PR) joined forces to Host an Atlanta PR PRO Social Brunch. The purpose of this event was to gather Atlanta PR professionals to strengthen and share knowledge.
The Topic of discussion:Corporate Branding and Sponsorship: How Can I Get my Clients Involved?
Guest Panelists included:
Steve Canal - Miller Coors (Pictured Left)
Steve has extensive event management, multicultural marketing and management experience. He has worked as a facilitator and executive coach, providing client services to notable accounts such as Miller Coors, Allstate Insurance Co., United States Army, Girl Scouts of America, Tommy Hilfiger Corporation and President, USA. Steve’s career has ranged from hands-on product management and product marketing positions to executive leadership for a diverse portfolio of products and services.
Cheryl Turner-Coca Cola Companies (Center)
Cheryl Turner serves as Counsel at The Coca-Cola Company focusing on marketing and promotions law, as well as general operations. She is an active member of the legal community and participates in numerous programs, panels and organizations. Cheryl earned both her B.A. and J.D. from Emory University and is a native of Atlanta, Georgia.
Stan Jones - SuperMedia Group (Right)
Stan Jones is a certified PR/Marketing expert. He holds an MBA from St. Leo's University and a PhD from Tulane. Stan began his career as a Marketing Consultant for CBS and later held positions with NBC and Viacom just to name a few.Most recently as Marketing Director for SuperMedia Group (formerly Triumph Entertainment), Stan has won numerous advertising awards and accolades.
Stan Jones is a certified PR/Marketing expert. He holds an MBA from St. Leo's University and a PhD from Tulane. Stan began his career as a Marketing Consultant for CBS and later held positions with NBC and Viacom just to name a few.Most recently as Marketing Director for SuperMedia Group (formerly Triumph Entertainment), Stan has won numerous advertising awards and accolades.
The Panel touched on a variety of topics and as a blogger some of the knowledge that was shared was beneficial to me. Some statements that stood out. Steve Canal stated that last August 2010 he had 2011 planned out, now how many of us can say that! Its imperative to have a "game plan". Stan Jones also gave out vital information in regards to requesting sponsorships. He stated it should outline the basics
- Who are you?
- What are your Qualifications?
- What is your organization about?
- Brand Knowledge
- What do you want?
- What are the benefits of involvement?
Cheryl Turner basically shared information on the risk management aspect. Meaning that companies evaluate and research to make sure you would be a match for the company and determine would the collaboration be a good investment
Overall this event was very valuable to the Atlanta PR community and I was honored to be invited. Many thanks to Angela Watts, Christal Jordan and Tambria Peeples
Photo Credits Shekesha Jefferson
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