Last Night in the beautiful Sky Room in NYC, Dr. Miracles celebrated the Evolution of Beauty a comprehensive re-launch. In September 2011 marked the introduction of the brand’s multi-tiered innovation initiatives, kicking off with updates to product formulas, packaging, and advertising. In addition to product development, the brand will be channeling this understanding of their consumer into a new advertising campaign, event outreach campaigns, marketing efforts, and digital programs. The rollout of a new company website is anticipated for later this year as well as the introduction of the first-ever official Dr. Miracle’s mobile application. Maintaining a loyal consumer following, it has become crucial to furnish customers with solutions for their specific hair and personal care needs.
Dr. Miracle’s VP of Marketing, Arnisha Hallett-Jones remarks, “This is an exciting time for me to have joined the team! Within the past 6 months we've been busy behind the scenes repositioning, repackaging and reformulating. Now, we're ready to show our consumers the evolution of Dr. Miracle's with a new look, new products, new advertising, a new website, and new social media programs designed just for them. We’ve created a brand that truly celebrates our consumers as part of the family.”
Visit http://www.drmiracles.com/ to check out the new products
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