OPI pays hommage to its Culture of Color with the
international launch of its first branded film. Set to the French DJ band C2C’s
“Down the Road,” the video features a surrealistic dance-off between four female
dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario
Luraschi.
Named after OPI’s classic black nail lacquer,
Lady in Black (known as Black Onyx in North America) brought to
the film a repetoire of moves including tap steps and dancing en pointe, while
showcasing bestselling OPI colors on her hooves.
The
film’s four featured lacquers – Pink-ing of You, Red My Fortune
Cookie, Need Sunglasses? and No Room for the Blues – each
represent one style of dance and one overarching theme, illustrating OPI
nail lacquer as a means of self-expression.
“I always
say that nail lacquer can change your look – and your outlook,” explains Suzi
Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color
can convey feelings and emotions, expressing on the outside what the wearer is
feeling on the inside. In this short film, four women communicate through dance
and color. With a trained Thoroughbred who could replicate the dancers’ moves
with very little digital enhancement, we were able to capture the
unique, energetic and creative culture that epitomizes the OPI brand.”
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