SoftSheen-Carson® Dark and Lovely® is calling all
fashionistas for a chance to win this season’s hottest and most wanted luxury
handbags to complete their look! Dark
and Lovely is partnering with BET, the leading provider of quality
entertainment, music, and public affairs television for African Americans, to
encourage women to “Rip the Runway
Everyday” by entering to win hot accessories and tuning in to see Dark and
Lovely on BET’s Rip the Runway.
Since Dark and Lovely offers breakthrough products to create
the hottest hairstyles, the partnership with BET was a great opportunity to
combine fabulous products with fashion programming. Rip the Runway features today's hottest
performances with the latest in high-end urban fashion and this year, Dark and
Lovely’s very own Bria Murphy will be gracing the catwalk, which will be
televised on March 20th and will be hosted by Kelly Rowland and Boris
Kodjoe. Also making an appearance at
this year’s fashion show will be the newest products to the Dark and Lovely
family, the 6 Week Anti-Reversion Cream Serum, the Au Naturale Anti-Shrinkage
maintenance and styling line and Go Intense!, the 1st hi-impact, hi-care
permanent haircolor.
The consumer sweepstakes begins on February 1st and ends on
March 15th. 50 fabulous winners will be
randomly selected on March 31st with one grand prize winner receiving a
stunning designer luxury handbag valued at $1,000! First prize winners will sashay away with a
premium designer handbag valued at $250 and the remaining winners will receive
a contemporary clutch valued at $60. For
a chance to enter the sweepstakes visit www.iamdarkandlovely.com/riptherunway
for details and simply complete the online form.
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