So So Def Recordings – home to platinum-selling acts such as Jermaine
Dupri, Xscape, Bow Wow, Jagged Edge and Da Brat – will celebrate 20
years of hit-making music at an All-Star Anniversary Concert on February 23 at
the Fox Theater, announced founder/CEO Dupri at a press conference today at City
Hall.
Flanked by
Atlanta Mayor Kasim Reed, Jagged Edge, Da Brat, Kris Kross, Dem
Franchize Boyz, Bonecrusher, Xscape, Dondria and veteran music
executive Michael Mauldin, Dupri explained that the reunion concert will
be a “rare moment in music” when various past and present So So Def artists and
music contributors will come together on one stage for one night only.
“Not only is it
an honor to be able to stand here 20 years after our very first release in 1993
-- Xscape’s #1 single ‘Just Kickin It’ – but it’s truly an achievement that we
can bring everyone back together to celebrate over two decades of music
excellence. We also acknowledge 1992 as the year when
So So Def Productions introduced to the world Kris Kross, who had everyone
JUMPING,” said Dupri.
“Atlanta has a
thriving music industry, and So So Def Recordings has been an important part of
that legacy for the past two decades,” said Mayor Kasim Reed. “This milestone is
another example of why Atlanta is the entertainment capital of the Southeast. I
am pleased that So So Def has called our great city home for 20 years, and I
wish the company continued success for many more years to
come.”
"As we acknowledge Jermaine
Dupri's many years of excellence in the music and entertainment business, I am
so proud of him, his So So Def Recordings label and all the So So Def artists
for their individual dedication, history making and record book status," said
Michael Mauldin. "So So Def Recordings will forever and a day be recognized as a
prominent leader and contributor to the music and entertainment business
throughout the world and we are grateful to have done so in our home city of
Atlanta, Georgia. We are proud to call Atlanta the home of So So
Def.”
The Anniversary
Concert will be preceded by a series of events, including a private VIP dinner,
a star-studded Anniversary party and a pre-concert reception. A 20-song “Best of
So So Def” compilation CD is also in the works for a June
release.
Concert tickets go on sale
Saturday, January 19th and can be purchased online at Ticketmaster. The
Concert is produced by So So Def and Mauldin Brand Atlanta and promoted by AEG
Live.
Official sponsors of the So
So Def 20th Anniversary are VIBE Media, Ciroc, Crown Royal,
and Brand Jordan.
For more
information, visit www.global14.com.
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Pic Credit: Chris Mitchell
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