After Rihanna made the announcement yesterday on instagram, I took to the web to find out more details about this awesome collaboration. The first product to drop will be a lipstick dubbed RiRi Woo, which was inspired by MAC's Ruby Woo, Rihanna's favorite shade. MAC will release the shade to coincide with the Grammy winner's stint at the Barclays Center in Brooklyn on March 4 and 5, as part of her Diamonds Tour. MAC Cosemtics will open a pop-up shop at the March 4 show to showcase the line. RiRi Woo will be sold at Rihanna's concerts as well as online and in conjunction with all four collections
RiRi Hearts MAC will roll out a Summer collection online, a Fall collection in stores, and an on-counter holiday collection. "I get to play," Rihanna said. "There's so much to choose from, and you can mix different colors and different greens in different eye shadows. . . . Every detail is important."
Along with RiRi Woo lipstick, the collections will also include a bevy of their own products, from additional lipsticks and false eyelashes - which the singer likes to wear "two pairs at a time," according to MAC's senior vice president of global product development, Jennifer Balbier - to eye shadow palettes and blush duos. MAC has actually gone as far as to name Rihanna a "creative partner" as opposed to the oft-used "collaborator."
Who's excited? Will you be purchasing Rihanna's new collection?
Picture: Instagram
No comments:
Post a Comment