Launching on International Women’s Day, March 8, 2013, the campaign will kick off with the introduction of Pretty Powerful Pot Rouge in the select international markets including South Africa. Every cent of the retail selling price of Pretty Powerful Pot Rouge, R340, will support organizations that empower women and girls with the confidence and resources to be their best.
“Pretty Powerful symbolizes my belief that all women are pretty, and with the right tools, are empowered to a higher level of pretty – it’s about being confident and about being who you are,” says Bobbi Brown. “It’s this philosophy that fuels the campaign and motivates me every day to do all I can to empower women and girls.”
In South Africa, the campaign will support HeartBeat, a charity that cares for the emotional well-being of orphaned and vulnerable children suffering from the impact of HIV. Bobbi Brown Cosmetics will focus on the women and girls in the program, ensuring they receive the education, as well as the life and job skills necessary to thrive as people, students, workers, partners and parents.This limited edition item will be available in March 2013 at select Bobbi Brown counters USD $25.00
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