Rebecca Minkoff Goes Digital for Fall 2013

Rebecca Minkoff is taking a digital approach for her fall 2013 advertising. The campaign, that begins in August, features model Aline Weber and was photographed by Ben Weller in Brooklyn.  

“We thought Aline perfectly exemplified the Rebecca Minkoff girl...cool, confident, fun-loving, with great personal style,” said Minkoff. She said she wanted to show a more playful edge this season, and used an up-and-coming illustrator, Madeleine Carroll and “cool collage effect.”

SOURCE/ WWD