Zoya Nail
Polish continued to be a fashion force of color during New York Fashion
Week by providing custom nail colors for designers Peter Som, Zang Toi, Timo
Weiland and Rolando Santana.
The time required for
custom color development is worth the effort; previous collaborations have
resulted in increased recognition for nails as a key part of each shows
individual beauty story. Brand awareness is a benefit of the recent fashion week
success of Zoya. According to Leo Reyzis, Vice President of Art of Beauty
(parent company to Zoya Nail Polish), “in
merging the world of fashion with that of professional beauty, Zoya has created
a unique custom color opportunity the benefits both the designer and the Zoya
brand’. The custom color collaborations allow designers to see color via a
different medium than the fabrics they are accustomed to working with.
“Creatively, it gives designers a risk-free way to venture into nail polish
without having to launch their own beauty line”. Overall, it’s a wonderful
experience for all parties involved. As a courtesy, Zoya also suggests the
designers name each color for a woman representing the collection, brand or as a
nod to someone special, “it’s a bigger part of the collaboration than most
people realize” says Reyzis, “naming the color makes it personal… and that’s
special”. Most of the designers also choose to gift the color to show attendees,
allowing everyone to take home a piece of the show right
away!
Each designer nail
palette was created in direct collaboration with Zoya Color Developer, Rebecca Isa, who
held true to the brand commitment to provide toxin free*, long-wearing,
beautiful professional nail color for natural nails.
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| Rolando Santana: “The inspiration for Rolando Santana’s trio was the artwork of Frida Kahlo - bold, bright and beautiful. For the show, models wore a combination of Natasha (nude cream) and Sara (yellow cream), creating a nude base with a vertical yellow petal accent which was fresh and original a perfect accent to his beautiful collection” said Isa. A third color, Maria (a deep fuchsia cream) was created as a compliment to the others for the show gift box |
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| Chadwick
Bell: “For Spring and
Summer 2014, layering color is going to be a strong trend” said Isa. Designer
Chadwick Bell created his own custom layered look using several popular Zoya
colors starting with a nude pink-beige base (Zoya Erin), topped by a sheer
white-gold shimmer (Zoya Gaia) on most nails and then added a random accent nail
of nude (Zoya Jacqueline) under a single coat of gold (Zoya Goldie) and topped
that nail only with a matte topcoat. Chadwick wanted the nails to be extensions
of the Anndra Neen jewelry which was also featured in the
show. Join Zoya on the new live.zoya.com for all of latest shows, events and happenings images and follow Zoya Nail Polish (@ZoyaNailPolish) on Twitter, Facebook, Instagram and Pinterest for all of the latest looks… |
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