Publik Trust, a new, evolved street wear clothing line launching in Spring 2014, announced its partnership with Konsole Kingz, effective January 2014. Through this unique partnership, Xbox gamers around the world can purchase items from Publik Trust’s fashion lines through Ultrafresh, a virtual, urban fashion boutique available on the Xbox Live Marketplace, and deck out custom avatars in trendy looks that match gamers’ personal fashion styles. Since launching on Xbox in 2007, Konsole Kingz has sold more than 1.3 million virtual goods globally.
“Publik Trust’s partnership was coordinated to launch at the same time as our debut fashion line drops in stores,” said Demetrius Tatum, founder of Publik Trust. “This virtual licensing agreement is great for a new brand like Publik Trust because it helps us cross into the gaming industry where we increase exposure and build brand recognition with a massive global audience.”
Publik Trust is positioned to become a global brand and is launching in 75 retail stores including: DTLR; City Gear; Wish Atlanta; Walters; Shoe Gallery; Fly Kix; Dope; and many others. The brand is a forward thinking company that creates unique designs ahead of emerging trends while preserving the fundamental street wear looks and movements that are a favorite amongst young adult males. Much of its inspiration is derived from Mumbai, India, which is known for vibrant colors, movement and chic shapes.
No comments:
Post a Comment