This spring, the brand’s Honey & Sage Deep Conditioner, Lemongrass Leave In Conditioner, Essential Growth Oil, Crème Brulee Curling Delight and Shea Yogurt Hair Moisturizer will be coming to select Target stores across the US. In addition to the above mentioned Alikay Naturals products, Target.com will also feature the Moisturizing Black Soap Shampoo, Knots Be Gone Detangler, Caribbean Coconut Milk Duo, Glazed Argan Oil Silkener and Moisture Rich Hair Parfait.
According to the US
Census data, a growing number of Americans identify themselves as multiracial.
“With 60% of the world population being made up of curly haired individuals,
mainstream retail outlets are taking notice of the increased demand that has
sparked the emergence of natural hair care groups and elaborate natural hair
expos. Once hard-to-find products designed specifically for curly hair and kinky
hair types were only available in select beauty supply stores. These products,
are now stocked on the shelves of mass market retail chains,” shares Rochelle
Graham, Alikay Naturals CEO and Co-Founder.
A well-recognized
authority on hair care and a frequent guest at beauty industry events, Graham
expanded the brand’s market share through an unconventional retail strategy that
reaches consumers with social media based grassroots marketing techniques that
emphasize the value of the customer’s current needs while putting a high level
of importance on what the customer will want in the future. YouTube played a
key role in the brand’s launch in 2009, thus Alikay Naturals wants to keep
social media at the brand’s core as a way to keep customers connected and
provide the hair care support for which the the brand is so well
known..
“With the mass market expansion, we want to make sure the brand continues to
stay true to its edgy Black Onyx roots,” explains Demond Campbell, Alikay
Naturals Co-Founder. www.alikaynaturals.com
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