SoftSheen-Carson Laboratories, the #1 ethnic hair care brand in the world, is excited to introduce its NEW Dark and Lovely Fade Resist Iced Coffee Collection: a collection of cool brown shades of permanent hair color that deliver vibrant, fade-resistant color and silky, shiny hair.
Formulated with rich, moisturizing ingredients, Aloe Vera and Sunflower, NEW Dark and Lovely Fade Resist Iced Coffee Collection is specifically designed to help protect relaxed and natural hair while coloring. Its super-rich conditioning formula wraps the hairstrand to help protect it from dryness and damage, even after multiple shampoos.
The low ammonia, non-drip liquid formula also features exclusive Moisture Seal Crème for double conditioning power. This unique Moisture Seal Crème locks in shine to illuminate color, help protect colored hair from breakage and leave hair smooth and silky.
“If you want to achieve a beautiful brown tone with brilliant shine, the Fade Resist Iced Coffee Collection is the perfect solution,” says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. “This at-home hair color for black women is easy-to-use, leaves no brassy yellow undertones, provides 100% gray coverage and the shades are designed to compliment any skintone.”
Dark and Lovely Fade Resist Iced Coffee Collection (SRP: $6.99) is comprised of a 3-shade, cool brown palette, including:Iced Espresso, Mocha Frappe and Cool Latte.
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