LA streetwear label, JOYRICH has announced its first collaboration with iconic lifestyle brand, Playboy.
The collection captures the brash, unapologetic attitude of Joyrich, while captivating consumers with the charm and allure that Playboy is known for. Set in black, white and a soft, playful pink, the collection - which features the iconic Playboy Rabbit Head - is both classic and refined with a confident edge. Lavish shirts, scarves and dresses garnished with a gilded bunny complete the collection. The collection is available online at www.JOYRICH.com as well as US and Japan JOYRICH stores.
The Playboy brand first launched as a men’s magazine in 1953 by legendary founder Hugh Hefner. Sixty years later, Playboy is among the most recognized brands in the world, and is a multi-platform purveyor of a design-driven and discernible lifestyle across travel, clothes, food, cars, girls and beyond.
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