Nasty Gal will open the doors to its first brick-and-mortar store at 8115 Melrose Avenue in Los Angeles on Friday.
WWD got an exclusive look at the 2,500-square-foot space on Wednesday — at everything from the one-way-mirrored dressing rooms to the shoe salon and carefully curated high-low vitrines, such as one showcasing a vintage Chanel jacket with a new Nasty Gal skirt.
Said Amoruso, “At the end of the day this is a retail store, but long-term what we are building is so much more than a fashion brand. I don’t have the one-liner for what it is, but there’s so much latent opportunity I’m really excited about.”
I can't wait to get back to LA to visit the new store! It looks amazing!!!
Photos by Stefanie Keenan
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