Saturday, December 27, 2014

Victoria Beckham Collaborates With Nails Inc.


Victoria Beckham is launching a limited-edition nail-polish collection with Nails Inc. The partnership will roll out to stores in February. It marks her product debut in the color cosmetics market.

“I have a strong eye and a strong opinion,” Beckham told WWD. “So, when the time is right, I would love to do [more] beauty [projects in the future].”  

The assortment will include a classic hue called Bamboo White, Beckham’s go-to shade for all her runway shows, and a tomato red, named Judo Red, which matches her Japanese-inspired spring collection. Also, instead of using Nails Inc.’s usual clear bottles, which were designed by Fabien Baron, Beckham chose one matte-white bottle and one matte-black bottle that have a matching cap and side windows that reveal the actual nail color.

The collaboration features a formulation called Stretch to Fit, which is inspired by the dresses in Beckham’s spring collection. Given the clothing’s Japanese influence, Nails Inc. added bamboo extract to strengthen nails.


Source: WWD

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