Monday, February 2, 2015

JOYRICH x FILA Collaborative Collection


JOYRICH announces their collaboration with FILA

FILA, internationally recognized as one of the most iconic sportswear brands, recently linked with JOYRICH for their latest collaboration: the JOYRICH x FILA collection. The footwear takes on a bold look with a black and white solid foundation and hits of red throughout. Staying true to their sporting tradition, the apparel includes tracksuits, tees, hoodies, wind-breakers, bucket-hats and of course, the classic F-13 sneaker model. Both sets of product are highlighted by a light zebra pattern strategically placed. When combined with the street esthetic that JOYRICH is known for, this collection is a great combination of fashion, style, and comfort.

The collection is anchored by the F-13, featuring soft premium leather on the upper and bolstered by a zebra print pony hair flag. Additional branding includes an embroidered logo on the tongue, molded collaboration label on the strap and a gold plated hang tag. Custom packaging with duel logos on the box and tissue paper make this a great pickup for sneaker collectors. 


The JOYRICH x FILA Collection is available at all JOYRICH Flagship locations worldwide and joyrichstore.com


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