HSN to launch Sigrid Olsen’s new fashion collection

Innovative entertainment and lifestyle retailer HSN welcomes the return of renowned American designer, Sigrid Olsen to the fashion world with the premier of her exclusive new SIGRID OLSEN Studio collection on April 21st.

Sigrid’s first-ever collection for HSN draws upon her multi-faceted creative talents as an artist as well as her more than 30 years as a successful American designer. Her HSN 2015 seasonal collections (Spring, Summer and Fall) are rooted by signature, handcrafted prints, a defining color palette, uplifting messaging, and Sigrid’s creative wellbeing lifestyle philosophy.

“HSN is thrilled to be the launch platform for Sigrid Olsen’s long awaited return to fashion,” states Anne Martin-Vachon, Chief Merchandising Officer for HSN.  “Sigrid’s inspiring message, creative abilities and proven track record as a successful fashion and accessories designer make her a natural for HSN and we can’t wait to introduce her to our millions of customers in April.”

At launch, the SIGRID OLSEN Studio collection for HSN will feature a wide variety of artisan-chic, ready-to-wear pieces ranging from tunics to tees, sweaters, ruanas, tops, skirts, pants, jackets, and dresses accented by a select handful of scarves and totes. Prices will range from $29.90 to $109.90. 

The apparel will speak to women of all ages and sizes. The line offers on-trend, vibrant clothing filled with timeless designs that celebrate Sigrid’s original prints and handcrafted touches. The collection is designed to be versatile, comfortable and … fun!

Sigrid has incorporated a fresh vision of joy, along with balance and beauty into everything she creates. The SIGRID OLSEN Studio collection defines a new feel of modern simplicity and reflects her signature talent for exquisite artisan prints and beautiful, nuanced color.

In her estimation, the HSN collaboration reflects Sigrid’s evolution as a professional designer, a businesswoman, and a creative well-being advocate, “HSN is the perfect partner to debut my newest fashion collection and attract women nationwide,” remarks Sigrid. “This partnership will reestablish a closer connection to my loyal fashion fans while expanding my base of female customers – especially those seeking a fresh vision of ageless style. I’m completely excited!”

Sigrid airs live across all of HSN’s platforms – TV, online and mobile –on Tuesday, April 21st and then again later in the month, with subsequent seasonal airings to follow in June and August. For show dates and times or to learn more about the Sigrid Olsen collection at HSN, visit hsn.com and join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.