India Hicks, the island-dwelling aristocrat who built a licensing empire on her Bahamas-meets-Britain lifestyle, is launching a new collection and a new company, India Hicks London-Harbour Island. With Los Angeles-based partners Konstantin Glasmacher, cofounder of HauteLook and Sole Society, and Nicholas Keuper, a former senior partner at Boston Consulting Group, Hicks is entering the e-commerce and direct sales arena with a bath and body, accessories and jewelry range.
From $28 Casuarina tree-scented hand cream to a $420 laptop tote, the products are both accessible and aspirational.
“I’m not going for the luxury market. Obviously we want a well-crafted product but it has to be an accessible price point,” says Hicks, who was in Los Angeles recently to celebrate her third book, “Island Style,” at Nathan Turner’s Melrose Avenue shop.
Source: WWD
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