KIEHL'S EARTH DAY: Elizabeth Olsen and Maggie Q for Recycle Across America

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™ (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. www.recycleacrossamerica.org. These funds will be used to create 65,000 standardized recycling labels to 650 K-12 schools in the United States.

The donated funds will be raised from Kiehl’s Limited Edition Label Art series, featuring art by this year’s Friends of Kiehl’s, Elizabeth Olsen and Maggie Q. 100% of net profits, up to $50,000, from this, Kiehl’s seventh Earth Day campaign, will benefit Recycle Across America™. To date, Kiehl’s has raised $250,000 for RAA, supplying recycling labels to the following school districts: San Diego, Houston, Scottsdale, Culver City, and an additional 2,500 independent schools throughout the U.S.

“We started working with Recycle Across America in 2012 and have continued with them since. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 3,000,000 this year!” said Chris Salgardo, President, Kiehl’s USA.

The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs by socially conscious influencers Elisabeth Olsen and Maggie Q, depicting their vision of social responsibility.

Both designs were created in collaboration with artist/sculptor Fernando Mastrangelo, of AMMA Studio in Brooklyn, who is known for his work with everyday materials (salt, coffee, sand & silica). To support the launch, celebrity photographer Christopher Makos will capture each personality in his unique segmented-portrait style.

Staying true to Kiehl’s mission of supporting initiatives to preserve and protect the environment, two “Friends of Kiehl’s” have created the Limited Edition labels for Kiehl’s iconic Creamy Eye Treatment with Avocado, made with Avocado Oil, Vitamins A & E, Shea Butter, Sodium PCA, and Beta-Carotene