For more than 80 years, women have been wearing Levi’s® to make the most of every day, to live life to the fullest and express their own brand of originality. And since creating the first-ever blue jean for women in 1934, the Levi’s® brand has obsessed over making the perfect pair of jeans for women.
Creating the perfect fitting jeans for each body type is no small undertaking. The Levi’s® team traveled the globe, getting input from real women. And they tapped into the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing. The result? A transformative women’s jeans collection, rooted in the key fits, styles and details women want.
Levi’s has also announced its Fall 2015 global brand campaign, built around “Live in Levi’s®.” Global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys will lend her one-of-a-kind voice and style to the brand for the debut of the new women’s collection.
“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
Learn more about the new Levi’s® women’s collection on Levi.com
Information and Images provided by Vogue Influencer Network
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