Michael Stars is continuing its retail expansion with a new location at Ponce City Market. The approximately 1500 square foot store, developed by Caroline Wilding of Design Platform, will be the first complete custom build out featuring the new design concept inspired by the brand’s Malibu, California location. A mix of industrial and natural materials - white oak and clear pine juxtaposed with raw concrete floor and blackened steel hardware - create a luxe, beachy-cool meets urban-chic environment. Unique features of the space include a custom accessories display wall with white oak fins, pendant light fixture that hangs impressively at the entrance to welcome shoppers and serene beach inspired wallpaper in the rear portion of the store further highlighting the design theme.
The wholly renovated, historic space is an exciting new landmark in the region with an indoor marketplace, restaurants, offices, lofts and a carnival roof sure to attract myriads of consumers. This is not the first retail experience for Michael Stars in the Atlanta market. Opening a store at Phipps Plaza in 2010 allowed the brand to first test the demographic.
“Our time in Atlanta has been prosperous and we felt this new upscale location really embodied our brand. Ponce City Market shows so much promise as Jamestown has revitalized it into an experience for the mid-town Atlanta area. We are very excited to be part of such an exciting project that will be giving the community so much to be proud of and reflect on,” said Jared Ellis, Sr. Director of Retail and E-Commerce.
The store will carry a full breadth of the Michael Stars assortment, including men’s and women’s core basics and fashion pieces, in order to display all the brand has to offer. The retailer will also be sure to tailor certain collections to the Southern consumer. The newest location is part of an overall strategic initiative to strengthen the brand’s presence on the East Coast, as well as to showcase Michael Stars’ evolution over the last ten years from the Original Tee into a full lifestyle brand for both women and men.
“Retail growth has been a key focus for the company, with another new location in El Segundo, CA opening this summer, our flagship opening on Melrose in Los Angeles this fall and our first pop up in New York City opening last year. We’re thrilled to have a more permanent presence in Atlanta and we know it’s going to be a great fit for the brand,” said Suzanne Lerner, President and Co-Founder.
Michael Stars will be hosting a grand opening event on Thursday, September 10th from 6pm-8pm where guests can shop the new Fall collection at 20% off and enjoy sweet treats from Honeysuckle Gelato. In addition, 20% of proceeds from sales during the event will benefit local charity, Cool Girls. Customers may sign up to receive an invite for the upcoming grand opening event online at: michaelstars.com/new-stores-coming-soon.
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