The September Redbook will break away from the traditional celebrity cover model, and will feature a group of real women—all winners of the magazine's second annual Real Women Style Awards—on the cover of its fall fashion issue.
Redbook editor in chief Meredith Rollins
acknowledged that putting a group of unknowns on the year's biggest
issue could be a risk, but she said she wanted the cover to make a
statement.
Nikki Frenney-Wiggins from Atlanta along with five other real world cover stars, are the winners of the second annual Redbook Real Women Style Awards, held in partnership with Dove. These six fashionistas were handpicked in a nationwide search to celebrate authentic, fashion-forward women with real bodies and real budgets. Readers were told to upload at least three photos of themselves – or a friend – to showcase their favorite looks. A panel of celebrity judges – including stylist Brad Goreski and celebrity makeup artist Mally Roncal – then worked with Redbook editors to select five winners, with the sixth winner voted for online."We put great celebrities on the cover, and we've been lucky on the newsstand, but this is just a way to put our money where our mouths are and actually celebrate these women as being just as cool and exciting and inspiring as any celebrity out there," Rollins told Adweek. "In a month where the big fashion books are really celebrating high-end, gorgeous runway style, we wanted to celebrate real style that's just as beautiful but is infinitely more accessible."
Some of the Nikki Favorites
- She Loves Accent Pieces: “A cuff and a great bag turn the simplest outfits a little edgy.”
- She Rocks Jumpsuits: “They make me look taller and play up my curves. I own 10!”
- Her Makeup Musts: “MAC blush in Blunt gives me the most natural-looking contoured cheeks. And putting Nyx Photo Finish Primer on first makes it last all day.”
The September issue hits newsstands on August 18
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