For the first time ever, for 2016, Pantone has named not just one, but
two Colors of the Year: the soft pink Rose Quartz and the baby blue
Serenity.
According to a release from the brand,
the choice of colors responds to “Societal movements toward gender
equality and fluidity, the consumer's increased comfort with using color
as a form of expression, [and] a generation that has less concern about
being typecast or judged and an open exchange of digital information
that has opened our eyes to different approaches to color usage."
Leatrice Eiseman, executive director of the
Pantone Color Institute, added, "Joined together Rose Quartz and
Serenity demonstrate an inherent balance between a warmer embracing rose
tone and the cooler tranquil blue, reflecting connection and wellness
as well as a soothing sense of order and peace."
According to the Daily Mail,
Pantone selects the yearly color trend by polling designers,
manufacturers, and retailers about what tones they are planning to use
in their products in the next year.
Rose Quartz and Serenity have been spotted in
the Spring 2016 collections of Prada, Thom Browne, Chanel, Valentino,
and Carolina Herrera.
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