Friday, January 8, 2016

Boohoo.com Introduces Newest Campaign: Trans 2016 featuring Lion Babe!

 
 In a much-anticipated follow-up to the first Boohoo.com #WeAreUs successful Campaign that launched last year, the brand has introduced their 2016 Trans Ad (transitional period between Winter & Spring) with an amazing line up of new brand ambassadors that were unveiled in the TV ad which aired January 4th, 2016. At the forefront of the campaign are musicians Jillian Hervey and Lucas Goodman who make up the neo soul duo Lion Babe. This campaign focuses on the the amazing concept of, Normal is Boring, particularly focusing on boohoo plus, boohoo tall, and boohoo petite.

Boutique Faith Faux Fur Collar Parka ($105.00), Layla Rib Stripe Turn Cuff Tee ($20.00), Oana Striped Strappy Jumpsuit ($35.00)

Nylon Bomber Jacket With Zip Pocket ($35.00), Space Dye Zip Through Hoody ($26.00), Skinny Fit 5 Pocket Black Jean ($26.00)



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