Joyrich has collaborated with up-and-coming grime artist, Novelist, on a capsule collection inspired by Novelist’s love for workwear. Borrowing shapes from classic trucker hats and oversized gillets, the collection features two-piece denim sets and branded bandana's, all playfully emblazoned with Novelist's trademarked catchphrase, “Mmm yeah.”
The 19 year old grime MC, and spokesperson for young people, is best known for his outspoken lyrics and unique musical sound. Novelist has obtained a massive and loyal following since his first EP release and Mumdance, which has led to collaborations with Chase & Status and Skepta amongst others.
The 19 year old grime MC, and spokesperson for young people, is best known for his outspoken lyrics and unique musical sound. Novelist has obtained a massive and loyal following since his first EP release and Mumdance, which has led to collaborations with Chase & Status and Skepta amongst others.
“I really like the brand Joyrich because of its colourful and jovial themes. I knew that I wanted to design my own clothing at some point in time, and JOYRICH was the right team for me work with because both of our ideas go hand in hand.” - Novelist
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