Fashion and beauty influencers kicked off the Bluefly.com
pop-up last week by wearing their finest designer Bluefly.com attire.
Thursday, October 12th the online, discount luxury retailer launched a
Pop-Up Shop located at 2 East 45th Street near 5th Ave in Midtown
Manhattan.
Bluefly provided top customers, industry experts and influencers a private in-store experience before opening to the public. For nearly 20 years, Bluefly has been a digital-only experience. “The pop-up shop is an opportunity for Bluefly to stay competitive and engage with our customers in a new way as the retail market continues to evolve” said Chief Merchandising Officer, Aniza Lall. Featured guests at the launch event included:
Kahlana Barfield Brown - InStyle Magazine Beauty & Fashion Editor-at-Large
Lyndsay Christian - TV News Correspondent & Producer of NJTV News
Charlotte Bridgeman - Winston & Willow Fashion Blogger
Cherelee Lyle - Ascot Road Fashion Blogger
“Bluefly.com was one of the first luxury online retailers and I’m excited to be part of their pop-up shop experience, New York City is the perfect city to have this experience in store, “said Kahlana Barfield Brown, InStyle Magazine Editor-at-Large. “Living in NYC everyone loves finding luxury brands at a discounted price. This pop-up shop will be a great opportunity for Bluefly to engage with the market in a new way.”
Founded in 1998, Bluefly is the original online fashion retailer and today is a luxury, upscale, marketplace offering 3,000+ brands at a discount. The e-commerce industry is constantly changing and to continue to stay competitive Bluefly is expanding internationally and opening pop-up locations across the globe, starting with this first location in New York City.
Bluefly provided top customers, industry experts and influencers a private in-store experience before opening to the public. For nearly 20 years, Bluefly has been a digital-only experience. “The pop-up shop is an opportunity for Bluefly to stay competitive and engage with our customers in a new way as the retail market continues to evolve” said Chief Merchandising Officer, Aniza Lall. Featured guests at the launch event included:
Kahlana Barfield Brown - InStyle Magazine Beauty & Fashion Editor-at-Large
Lyndsay Christian - TV News Correspondent & Producer of NJTV News
Charlotte Bridgeman - Winston & Willow Fashion Blogger
Cherelee Lyle - Ascot Road Fashion Blogger
“Bluefly.com was one of the first luxury online retailers and I’m excited to be part of their pop-up shop experience, New York City is the perfect city to have this experience in store, “said Kahlana Barfield Brown, InStyle Magazine Editor-at-Large. “Living in NYC everyone loves finding luxury brands at a discounted price. This pop-up shop will be a great opportunity for Bluefly to engage with the market in a new way.”
Founded in 1998, Bluefly is the original online fashion retailer and today is a luxury, upscale, marketplace offering 3,000+ brands at a discount. The e-commerce industry is constantly changing and to continue to stay competitive Bluefly is expanding internationally and opening pop-up locations across the globe, starting with this first location in New York City.
The pop-up shop will remain open until the end of the year offering new assortments and deals each week from brands including Gucci, Prada, Stella McCartney, Tod’s, Valentino, Versace and more. Bluefly will also be featuring in store events and designer giveaways each month. For more information about the pop-up please visit https://www.bluefly.com/bluefly-pop-up
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