Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, announced on Dec 7th PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.
"The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
Ultra Violet in Fashion
On the runway or the streets, Ultra Violet is an
enchanting purple that provides a theatrical linkage for both men’s and
women’s styles. True to the coupled nature of Ultra Violet, created by
combining red and blue, Ultra Violet lends itself to unique color
combinations in fashion and is easier to pair with all colors on the
spectrum than one might think. With golds or other metallics, Ultra
Violet becomes luxurious and dazzling; with greens or greys it evokes
natural elegance. Similarly, Ultra Violet takes on distinct appearances
with different materials. Lush velvets in the color suggest intrigue for
evening, but are also unexpectedly modern in athleisure or sneakers. In
accessories, jewelry, and eyewear, Ultra Violet suggests the
complexities of natural gems, textures, and florals.
Ultra Violet in Beauty
Ultra Violet becomes spell-binding and steeped in
spirituality in beauty to create expressive looks for all. The complex
and deep nature of the color is well-suited for beauty looks created by
combinations, blends, and ombres. A singular matte purple on the lips or
nails makes a bold statement of non-conformity, while softly blended
metallics and shimmers in Ultra Violet transform the eyes into windows
to the cosmos. Purple shades in hair continue to elevate street styles
as a symbol of creative expression. On the palette for every beauty
medium, Ultra Violet complements and emboldens every other color, adding
complexity and mystery.
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