Joyrich launches their 4th collaboration with the iconic brand Playboy, for a fresh take on the newest Spring / Summer 2018 collection. Shiny jersey tracksuits and luxurious sequin jackets embody the glamorous and nostalgic lifestyle of the Playboy heritage, while a sportswear capsule of basketball, baseball, football and hockey jerseys capture the youthful and athletic spirit of Joyrich's streetwear style.
Staying true to Joyrich's ethos "Find your JOY, and you'll be RICH", the collaboration pays homage to an era of glittering lights and bold colors, while celebrating joyful energy and unapologetic fun.
Joyrich is a global fashion label founded by Tom Hirota in 2007 in Los Angeles. Based on the idea of finding richness through joy, which is implemented in its culture and represented through its collections and collaborations, Joyrich is influenced by music, art, lifestyles and people.
Photographed by Samuel Alemayhu
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