H&M x Buy From A Black Woman Inspire Tour – Atlanta

The Buy From A Black Woman Inspire Tour kicked off yesterday July 1, 2021 here in Atlanta, GA with an open-air market next to H&M’s Atlantic Station store, featuring 10 local vendors. A variety of businesses will be featured, including Harper and Charlotte, Print'd, Kindred Paper Company, Dope Pieces Puzzles, SamCol by Hicks, StepStitches, BookedBag, Raeskin Essentials, VigorWicks Candle Co, and Kate Lynn & Adwoa. Products range from skincare, stationary, to home accessories and more.

Buy From a Black Woman is a non-profit organization founded in 2016 by Nikki Porcher that connects nearly 600 Black Women owned businesses across the United States and provides a community of support with the goal of helping them flourish. While Black Women have been starting businesses at an increasing rate, annual sales for Black Women Business Owners are five times smaller than all Women-owned businesses due to lack of support and awareness, which makes the work of Buy From a Black Woman so important. The Inspire Tour is meant for those who are searching for options in a world that limits their voices, and to showcase the victories in their community. H&M USA is committed to using its platform to support economic participation and growth, because when Black Women and their businesses flourish, communities thrive.

The tour will continue to travel across the country stopping in 15 cities. A complete list of cities included on the Inspire Tour can be found here.

Photo credit: Paras Griffin Getty