British Footwear Brand ‘Harrys of London’ Rebranded as ‘Harrys London’

Contemporary British footwear and accessories brand Harrys of London has been rebranded and renamed Harrys London. The change comes after the revolutionary men’s shoe brand has expanded globally, following the opening of their New York City flagship store, which opened in 2019 at 463 Park Avenue (Park Ave. & 57th St.), and the introduction of their new creative director, Graeme Fidler, in 2021.

The new rebranding hopes to make the brand’s name and logo more easily accessible across shops, shoes and social media. The new, simplified logo of the brand is also in line with the new rename, adding a modern touch to the historic shoe brand that has been in steady business since 2001.

Harrys London| New Creative Director: Graeme Fidler

Graeme Fidler is the brand’s new consulting creative director, as of 2021. Harrys London appointed their new creative director Graeme Fidler who aims to add more comfort and practicality to the stylish shoes Fidler is a graduate of Northumbria University. He trained as a designer in the north-east of England, and worked at several companies, including Polo Ralph Lauren in New York, and worked as the design director at Aquascutum, and the creative director at Bally. He launched a menswear brand called Several in 2014 and worked on the Aspen Ski School collaboration with executive Read Worth.

Fidler’s first collection is Harrys London’s Autumn/Winter 2022 collection.

“Harrys of London is headed in a new direction, and we are excited that Graeme will lead this growth and revitalized vision for the brand,” said Charles S. Cohen, Harrys’ chairman, in a statement.