African Pride's newest collection - Feel It Formula

African Pride, the beloved legacy brand is back with a brand new 'Feel' and sensory haircare collection. The trusted brand is unveiling its latest innovation, 'Feel It Formula' haircare line, a 4-step collection, formulated to redefine the 'Wash Day Experience,' offering a sensory regimen that caters to all hair types, chemical, relaxed, or transitioning; restoring dry,damaged hair, and treating irritated scalps. The Collection is tested and proven to minimize breakage, promote a healthy scalp, and nourish hair for optimal length retention. Key super-ingredients include Peppermint Oil, Rosemary Oil, and Sage Oil - all collectively to promote hair growth, enhance scalp circulation, restore shine.

 

The Collection includes:

• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Shampoo (SRP $6.99) - Deeply cleanses hair and scalp, removing product build-up without stripping moisture. Provides a soothing cooling sensation.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask (SRP $6.99) - Strengthens and hydrates hair strands from root to tip.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Oil (SRP $6.99) - Stimulating oil that hydrates the scalp, restores breakage, and promotes healthy hair growth. It can be used daily or as a hot oil treatment.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Balm (SRP $6.99) - Infused with Peppermint, Rosemary, and sage to stimulate and moisturize the scalp, edges, and nape. Helps prevent and reduce hair loss, even with style changes.

The 'Feel It Formula' collection is currently available at select Target, Walmart, Walgreens, and Family Dollar retailers.